Via 2dopeboyz

Definition of Gimmick:
an ingenious or novel device, scheme, or stratagem, esp. one designed to attract attention or increase appeal.


That was for those who were wondering. We if you're here you know that Skills matter alot,but thats not the question. The question is more like do skills still matter in mainstream and I would have to say NO. People just want something they can dance to and could care less how clever the wordplay is. 


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